Inside the LEOHEX Official Collection in Shibuya

At ATOM Tokyo, one LEOHEX collection became many different images—red under green neon, metallic colour under violet light, and a logo returning frame after frame.

The first thing the camera catches is the red. A beat later, the white LEOHEX wordmark comes into focus across the chest. Behind it, green neon bends through mirrored walls and violet lines repeat into the distance.

This was not a runway seen from one fixed seat. On July 18, 2026, the LEOHEX Official Collection, presented by G Studio at ATOM Tokyo in Shibuya, placed the clothes inside a full day of photography sessions. Models moved from set to set; photographers changed position, light and timing. The collection did not leave with a single official image. It left with many points of view.

A collection made in front of the camera

ATOM’s reflective surfaces, dark seating and strips of coloured light gave the photographers something very different from a white studio. A red suit could hold a clean highlight at its centre while the room fractured into green and purple around it. Metallic panels could pick up several colours at once.

That exchange between garment and environment is at the heart of the photographs. LEOHEX supplied a recognisable silhouette and surface; the participants decided what those elements could become.

One room, three different readings

Rui Inukai appears against illuminated panels in a colour-blocked suit. Blue, coral and silver sections do not simply reflect the light; they divide it. A hard white flare sits beside a violet one, turning the surface into part garment, part lighting study.

The images of 猫好杏 (Anzu) are more graphic: red glasses echo the suit, white edging traces the openings, and the logo sits in the quietest area of the frame. 波崎天結 (Ayu Hazaki), photographed in a pale metallic look, changes the pace again. Placed together, the pictures resist the idea that gloss has one mood.

What it meant to see the LEOHEX name in Shibuya

We are proud of the event, but not because every image looked the same. The opposite is true. Across the photographs, the LEOHEX logo remains clear while model, colour, lens, pose, crop and light all change.

We design the garment. Wearing and photographing it completes the picture.

The official event ended that day; its visual life did not. Participants continued publishing their selections, and the official LEOHEX account shared many of them. That archive belongs to its contributors. Credit is not fine print here. It is part of the story.